Careers > Marketing Lead (m/f/d)
Last modified 3/6/2023 4:06:48 PM

Marketing Lead (m/f/d)

Permanent contract
Berlin, Remote in EU
Extensive Marketing Experience

(For this role, we are only looking for candidates with previous experience in adtech/martech industry)

Hello ๐Ÿ‘‹ I am Tim, Founder and CEO of Kayzen, and I am now looking for a Marketing Lead who will be reporting directly to me and taking over the ownership and leadership of our Marketing topics ๐Ÿ™Œ

But wait, you have not heard of Kayzen before? ๐Ÿ˜ƒ 

In short, Kayzen is a B2B SaaS platform that allows app developers and game developers to reach users with video and rich media ads while they use mobile apps. 

We are a 65-people international team, working flexibly across 8 different countries:


Also, we take pride in building the best platform to help mobile marketers reach new target audiences in apps. Our ambition is nothing less than to become a global category leader in our market.

Whatโ€™s the mission of Kayzen? 

--> Democratise Programmatic Marketing <--

At Kayzen we believe in control, transparency and performance. 

Instead of staying within the walled gardens or โ€œblack boxโ€ managed service advertising platforms, we believe that advertisers should be able to have full transparency and control over their media buying process, their services costs, and being the sole beneficiaries of their data. 

Since 2019, we have launched Kayzen as a SaaS platform that enables advertisers to take full control of running their in-app programmatic advertising in-house with unconditional transparency and a fair pricing model. 

Today, we are already profitable, with a solid market fit, and being recognised by industry experts (e.g. see part of our action in the UA Society Summit in 2022 here)

So, could you be the one taking us forward to the next stage? ๐Ÿš€


This is where we need your help

Although Kayzen already has a solid foundation in sales and marketing (e.g. clear account-based marketing strategy, healthy inbound client flow, and increasing focus on product marketing), there is still a lot of room for improvement in our product marketing, storytelling and co-marketing initiatives. 

Therefore, we need an all-rounded marketing leader who can create ๐ŸŽจ and guide us ๐Ÿšฉ into an even more exciting marketing direction โ†’ gearing Kayzen towards the status as the future thought leader of in-app programmatic ๐Ÿ“ฑ 


You could be a great fit ifโ€ฆ

  • You have led and leveraged a small and effective marketing team of own and external talents (e.g. with vendors/freelancers)

  • You can translate business needs into meaningful marketing tactics that attract the right clients as leads for our Business Development and Sales Team 

  • You are really good at product marketing

  • You have developed an account-based marketing strategy before

  • You can design and manage content marketing activities, such as online webinars and podcasts

  • You can craft and present Kayzenโ€™s story, brand and messaging


Sounds like you? ๐Ÿ˜‰

  • Previous work experience in the adtech/mar-tech industry 

  • Proven track record in B2B product marketing at a startup or scale-up (ideally in adtech/martech space)

  • Previous work experience in using Hubspot preferred

  • Proficient in tools such as Google Analytics, LinkedIn Ads, Google Ads, and WordPress

  • Previous work experience and network in leading co-marketing activities with industry partners

  • Can communicate cross-functionally across teams with different backgrounds such as product managers, engineers and customer success managers

  • Native-level English speaker

  • Comfortable working in a fast-paced, dynamic, and international environment


All in all - Why Kayzen? 

  • We genuinely see encouraging ownership of your quality work, accelerating your career development, and keeping+hiring exceptional colleagues as the biggest perks (above everything else)

  • ๐Ÿ’ฐWe are already profitable. So you can expect stability from the company financially, and you can enjoy the thrill of working in a start-up environment at the same time.

  • Our work is driven by our own team, rather than external parties (e.g. Often start-up/scale-up companies can be heavily influenced by external parties, such as venture investors who are not deeply into the business.)

  • Transparency - Day-to-day work experience with the management team and regular business updates to the team

  • ๐Ÿ˜ƒOur Kayzenians - For instance, we did a global week of workation offsite in 2022. Check out how we were having fun here. Perhaps we will see you in the next offsite as well?๐ŸŒด 

Other benefits for every Kayzenian globally 

  • Competitive compensation package

  • Parent-friendly company culture

  • Remote-friendly company culture

  • $500 home-office-equipment budget

  • $1000 annual learning and development budget


Our team genuinely believes high-performance outcomes are achieved through hiring top talent and creating a productive and healthy work culture.

๐Ÿค— Hopefully the above excites you enough to apply ๐Ÿค—


 P.S. Not sure whether you should apply as you think you may not meet all the above criteria? 

  • No worries, just apply for the role first ๐Ÿ™‚ 

  • We encourage you to apply even if you meet only some of the points in the job description. 

  • Then, we could have a chat and see if you could be suitable for the role. 

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