Careers > Marketing Lead (m/f/d)
Last modified 10/19/2022 3:02:58 PM

Marketing Lead (m/f/d)

Permanent contract
Berlin / Remote
7+ years experience

About Kayzen

Kayzen is the future of mobile marketing — building software that allows mobile app developers to connect with their users.

We are a B2B SaaS platform that allows companies to run mobile programmatic marketing in-house.

Programmatic marketing, put simply, is the process of automating the buying and selling of digital ads in real-time. Programmatic in-housing takes this one step further by allowing advertisers to fully own the technology stack and skills required in this process.

Programmatic in-housing is still in its early days of adoption in the mobile advertising market. This is where we have an impact!


The Team

You will work with a carefully selected, diverse and globally distributed team from customer success, engineering, data science, design, product and more. We are highly motivated and aligned in our quest to disrupt the multi-billion dollar ad-tech industry. You will report directly to the CEO.

We would like you to be part of our journey, as our Marketing Lead (m/f/d).

We're looking for people with an entrepreneurial spirit, and passion for building something really big. 


Who You Are

We are looking for someone who has experience in B2B Product Marketing at a startup or a scale-up, or an equivalent experience in other Marketing and Product roles.

How You'll Make An Impact:

  • Responsibility for all our marketing activities leveraging a small and effective own team of own and external talent (with vendors/freelancers)

  • Develop our account-based marketing strategy

  • Translate business needs into meaningful marketing tactics that attract the right clients as leads for our Business Development and Sales Team 

  • Together with the product team, craft marketing positioning and messaging

  • Create tools and collateral that drives customers and prospects to take action

  • Design and manage content marketing activities such as online webinars and podcasts

  • Craft and present Kayzen’s story, brand and messaging

  • Work alongside our People & Culture team to craft Kayzen’s Employer Brand

  • Collaborate with the team to discover innovative marketing tools and emerging trends to accomplish Marketing team objectives.


What Skills And Experience You Will Bring:

  • Previous work experience in the adtech/mar-tech industry 

  • Minimum of 7 years experience of B2B product marketing at a startup or scale-up with a proven track record (or related experience).

  • Experience using Hubspot preferred

  • Experience using various tools such as Google Analytics, LinkedIn ads, Google ads, and WordPress is a big plus

  • Design and execute effective co-marketing activities with industry partners of Kayzen

  • Clear record of successfully launching high-quality B2B marketing campaigns and content

  • Strong verbal and written communication skills with the ability to sell ideas through creative & innovative presentations

  • Ability to communicate cross-functionally across teams with different backgrounds such as product managers, engineers and customer success managers

  • Flexibility to handle multiple projects and changing priorities

  • Native-level English speaker

  • Comfortable working in a fast-paced, dynamic, and international environment

  • Excellent organizational skills with attention to detail

What We Offer:

  • Exceptional career growth and learning opportunity 

  • A unique opportunity to be part of an experienced team of industry experts and entrepreneurs who bring massive change to the Adtech market and are determined to build a sustainable and scaled business

  • A high degree of responsibility and independence

  • Direct, day-to-day work experience with the co-founders

  • A fun, driven, and multinational team located across Germany, India, Israel, Argentina, Ukraine, the UK and soon more countries

  • A 500 USD budget to improve your home office settings

  • A 1000 USD annual learning and development budget 

  • Fair compensation with an opportunity to earn equity conditional on an excellent performance

Powered by Hello Talent