Kayzen is the future of mobile marketing — building software that allows mobile app developers to connect with their users.
We are a B2B SaaS platform that allows companies to run mobile programmatic marketing in-house.
Programmatic marketing, put simply, is the process of automating the buying and selling of digital ads in real-time. Programmatic in-housing takes this one step further by allowing advertisers to fully own the technology stack and skills required in this process.
Programmatic in-housing is still in its early days of adoption in the mobile advertising market. This is where we have an impact!
You will work with a carefully selected, diverse and globally distributed team from customer success, engineering, data science, design, product and more. We are highly motivated and aligned in our quest to disrupt the multi-billion dollar ad-tech industry. You will report directly to the CEO.
We would like you to be part of our journey, as our Marketing Lead (m/f/d).
We're looking for people with an entrepreneurial spirit, and passion for building something really big.
Who You Are
We are looking for someone who has experience in B2B Product Marketing at a startup or a scale up, or an equivalent experience in other Marketing and Product roles.
How You'll Make An Impact:
Responsibility for all our marketing activities leveraging a small and effective own team of own and external talent (with vendors/freelancers)
Further develop our account-based marketing strategy.
Translate business needs into meaningful marketing tactics that attract the right clients as leads for our Business Development and Sales Team
Together with the product team, craft marketing positioning and messaging.
Create tools and collateral that drives customers and prospects to take action.
Design and manage content marketing activities such as online webinars and podcasts.
Craft and present Kayzen’s story, brand and messaging.
Work alongside our People & Culture team to craft Kayzen’s employer brand
Collaborate with the team to discover innovative marketing tools and emerging trends to accomplish Marketing team objectives.
What Skills And Experience You Will Bring:
Minimum of 5 years experience of b2b product marketing at a startup or scale-up with a proven track record (or related experience).
Experience using Hubspot preferred
Experience using various tools such as google analytics, linkedin ads, google ads, wordpress is a big plus
Design and execute effective co-marketing activities with industry partners of Kayzen
Clear record of successfully launching high-quality B2B marketing campaigns and content.
Strong verbal and written communication skills with the ability to sell ideas through creative & innovative presentations.
Ability to communicate cross-functionally across teams with different backgrounds such as product managers, engineers and customer success managers.
Flexibility to handle multiple projects and changing priorities.
Native-level English speaker
Comfortable working in a fast-paced, dynamic, and international environment.
Excellent organizational skills with attention to detail.
What We Offer:
Exceptional career growth and learning opportunity to become an expert in the mobile programmatic in-app advertising market
A unique opportunity to be part of an experienced team of industry experts and entrepreneurs who bring massive change to the Adtech market
Opportunity to build a strong network with key shapers of the mobile advertising industry
Curated learning and development plan which includes working with cutting edge marketing tools
A high degree of responsibility and independence
Direct, day-to-day work experience with the management
A fun, driven, and a multinational team located across Germany, India, Argentina, UK, Istanbul, Ukraine and soon more countries
A flexible work-from-home arrangement
Fair compensation with an opportunity to earn equity conditional on an excellent performance