Careers > Marketing Lead (m/f/d)
Last modified 4/21/2022 2:07:14 PM

Marketing Lead (m/f/d)

Berlin / Remote

About Kayzen

Kayzen is the future of mobile marketing — building software that allows mobile app developers to connect with their users.

We are a B2B SaaS platform that allows companies to run mobile programmatic marketing in-house.

Programmatic marketing, put simply, is the process of automating the buying and selling of digital ads in real-time. Programmatic in-housing takes this one step further by allowing advertisers to fully own the technology stack and skills required in this process.

Programmatic in-housing is still in its early days of adoption in the mobile advertising market. This is where we have an impact!


The Team

You will work with a carefully selected, diverse and globally distributed team from customer success, engineering, data science, design, product and more. We are highly motivated and aligned in our quest to disrupt the multi-billion dollar ad-tech industry. You will report directly to the CEO.

We would like you to be part of our journey, as our Marketing Lead (m/f/d).

We're looking for people with an entrepreneurial spirit, and passion for building something really big. 


Who You Are

We are looking for someone who has experience in B2B Product Marketing at a startup or a scale up, or an equivalent experience in other Marketing and Product roles.

How You'll Make An Impact:

  • Responsibility for all our marketing activities leveraging a small and effective own team of own and external talent (with vendors/freelancers)

  • Further develop our account-based marketing strategy.

  • Translate business needs into meaningful marketing tactics that attract the right clients as leads for our Business Development and Sales Team 

  • Together with the product team, craft marketing positioning and messaging.

  • Create tools and collateral that drives customers and prospects to take action.

  • Design and manage content marketing activities such as online webinars and podcasts.

  • Craft and present Kayzen’s story, brand and messaging.

  • Work alongside our People & Culture team to craft Kayzen’s employer brand

  • Collaborate with the team to discover innovative marketing tools and emerging trends to accomplish Marketing team objectives.


What Skills And Experience You Will Bring:

  • Minimum of 5 years experience of b2b product marketing at a startup or scale-up with a proven track record (or related experience).

  • Experience using Hubspot preferred

  • Experience using various tools such as google analytics, linkedin ads, google ads, wordpress is a big plus

  • Design and execute effective co-marketing activities with industry partners of Kayzen

  • Clear record of successfully launching high-quality B2B marketing campaigns  and content.

  • Strong verbal and written communication skills with the ability to sell ideas through creative & innovative presentations.

  • Ability to communicate cross-functionally across teams with different backgrounds such as product managers, engineers and customer success managers.

  • Flexibility to handle multiple projects and changing priorities.

  • Native-level English speaker

  • Comfortable working in a fast-paced, dynamic, and international environment.

  • Excellent organizational skills with attention to detail.

What We Offer:

  • Exceptional career growth and learning opportunity to become an expert in the mobile programmatic in-app advertising market 

  • A unique opportunity to be part of an experienced team of industry experts and entrepreneurs who bring massive change to the Adtech market

  • Opportunity to build  a strong network with key shapers of the mobile advertising industry 

  • Curated learning and development plan which includes working with cutting edge marketing tools

  • A high degree of responsibility and independence

  • Direct, day-to-day work experience with the management

  • A fun, driven, and a multinational team located across Germany, India, Argentina, UK, Istanbul, Ukraine and soon more countries

  • A flexible work-from-home arrangement

  • Fair compensation with an opportunity to earn equity conditional on an excellent performance

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