Careers > Lead of Technical Marketing
Last modified 10/1/2022 6:55:07 PM

Lead of Technical Marketing

Permanent contrat, full time
AdaCore SAS
Paris, France
5+ years of experience

AdaCore is looking for a Lead of Technical Marketing to join an international team working on marketing its solutions to new markets.

Everything we do at AdaCore is centered around helping developers build the safest, most secure software. 

For over 25 years, we've worked with global leaders across avionics, aerospace and defense industries, building tools and providing services that ease the complex and difficult process of developing high-integrity software. As the need for truly secure and reliable applications expands into industries such as automotive, medical, and energy, we’re advancing our time-tested technologies to bring expertise and services to help a whole new generation of developers.

Our 150 experts worldwide in the US (New York), France (Paris, Toulouse, Grenoble and Vannes), the UK, Estonia and Germany all play a role in developing bleeding edge technologies to meet the highest grade of software development.

Joining AdaCore is about joining a culture of inventiveness, openness, collaboration and dependability, which defines how we work together, with our customers and partners.

Job description: 

AdaCore is looking for an experienced technical marketeer with software development experience to help drive adoption and awareness of AdaCore among technical audiences such as developers and technical executives. In this role, the Lead of Technical Marketing will be a senior contributor to the Marketing team, working closely with Product Marketing, Sales and Engineers to deliver high-quality content across a variety of formats and channels. The ideal candidate is a strong writer and strategist who can collaborate with anyone to translate technical jargon into stories and assets that drive business value for our prospects, customers and overall community. This is an exciting role that provides an opportunity to manage a team while implementing the company's vision on the ground.

 Your responsibilities will include:

  • Participating to the overall product positioning strategy
  • Coordinate the activity of the technical marketing team
  • Developing new strategies to promote the technical capabilities of our products
  • Work with marketing to build a story that ties the market problem together with the component designed to fix it
  • Writing articles (blog posts, news articles) and interacting with editors to promote the technology
  • Organizing and delivering webinars
  • Organizing and participating in conferences
  • Participate to social media lead generation campaigns
  • Work with product and marketing teams to determine technical content plans across solutions, use cases, differentiated features, and product launches geared towards a technical audience


  • You must have at least 2 to 3 years prior experience in leadership or management
  • You must have at least 5 years of experience in the industry
  • You must be self-taught or have 1-2 years of experience with software development, either professionally and/or as a hobbyist
  • You are fluent with written English
  • You have good presentation skills and are comfortable in a virtual or in person environment
  • You can set your own priorities and are able to learn by yourself in complex environments;
  • You are interested in joining a geographically-distributed team, and can undertake the occasional travel for face-to-face meetings or on-site customer visits.
  • A track record of working in a cross-functional role that balances the needs of different stakeholders, while still prioritizing the customer
  • An experienced software developer, technical sales engineer, technical marketing manager or technical writer might all be good fits for this role

The following are not mandatory but are considered a plus: 

  • Bachelor's degree in Computer Science
  • A good understanding of Ada and SPARK
  • You have experience with technical writing in a similar field

Beyond the job

We are looking for individuals who want their work to have a direct impact on improving the reliability, safety and security of the software that modern society has grown increasingly dependent on in an international environment. Our sales and marketing team is staffed with multi-talented, tenacious and creative individuals; and our HR team is committed to ensuring your tenure with AdaCore is a positive one. Our cultural diversity is one of our strengths, enabling us to operate successfully on an international scale and we celebrate it during our social events (summer meetings, activity week-ends, holiday dinner etc). 

We encourage our employees to explore their curiosity by providing them ongoing and lifelong training from their first day in AdaCore with a strong onboarding plan. As we know that juggling work and life is challenging, we offer flexibility to accommodate personal needs and work commitments.  

AdaCore offers competitive compensation, benefits and thoughtful perks. We go beyond industry standards to help keep our employees comfortable and satisfied both on and off the job, no matter where they are based.

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