Careers > Digital Marketing Executive
Last modified 10/11/2022 12:49:56 PM

Digital Marketing Executive

Permanent Contract
AdaCore Ltd
Bristol, UK
5+ years of experience

AdaCore is looking for a Digital Marketing Executive as part of a global marketing team to develop roadmaps and implement a variety of brand awareness and lead generation marketing campaigns across our digital marketing platforms. 

Everything we do at AdaCore is centered around helping developers build the safest, most secure software. 

For over 25 years, we've worked with global leaders across avionics, aerospace and defense industries, building tools and providing services that ease the complex and difficult process of developing high-integrity software. As the need for truly secure and reliable applications expands into industries such as automotive, medical, and energy, we’re advancing our time-tested technologies to bring expertise and services to help a whole new generation of developers.

Our 150 experts worldwide in the US (New York), France (Paris, Toulouse, Grenoble and Vannes), the UK, Estonia and Germany all play a role in developing bleeding edge technologies to meet the highest grade of software development.

Joining AdaCore is about joining a culture of inventiveness, openness, collaboration and dependability, which defines how we work together, with our customers and partners.

Context:

As a Digital Marketing Executive, you will work as part of a global marketing team to develop roadmaps and implement a variety of brand awareness and lead generation marketing campaigns across our digital marketing platforms. Your role is essential in helping to amplify our messaging digitally whilst always keeping the user journey and end goal in mind. As we embark on a company brand repositioning, redesign of our website, and generally start to rethink the way we do digital marketing, we’re looking for a passionate and hardworking individual who is not afraid to bring new ideas to the table and work proactively liaising with stakeholders across the business. 

You will be managed by and report directly to the Senior Digital Marketing Manager.

Responsibilities

  • Collaborate closely with the Global Head of Marketing, Senior Digital Marketing Manager, external agencies and internal stakeholders from different departments to coordinate all operational aspects of redesigning AdaCore’s corporate website, which will take place throughout 2023
  • Work closely with the Senior Digital Marketing Manager and external agencies to develop annual digital marketing campaign roadmaps and launch LinkedIn, Google and Microsoft advertising campaigns in line with the strategic vision
  • Take ownership of AdaCore’s organic social media strategy, communicating key messages regularly in line with the upcoming brand repositioning initiative
  • Monitor and compile data for regular digital marketing performance reports on SEO, social and paid media advertising using a variety of data sources
  • Lead keyword research and analysis of the website from an SEO perspective and work to optimize the website to increase search ranking
  • Manage end-to-end production process for email campaigns
  • Get involved with day-to-day digital marketing administrative and operational tasks - as a team, we all chip where we can!

Skills required/nice to haves

  • 5+ years of experience working in B2B digital marketing
  • Strong communication and stakeholder management skills
  • Excellent skills in time management, prioritization, coordination and organization to achieve desired goals in a timely manner
  • Ability to demonstrate aptitude and experience of managing digital marketing campaigns across a variety of digital platforms
  • Good understanding of SEO concepts including on-page optimisation
  • Good understanding of social media advertising and PPC for business
  • Experience using Google Analytics to monitor digital marketing performance
  • Native English speaker with strong verbal and written communication skills
  • Passion for the digital marketing industry and its best practices
  • Experience working in a high tech industry is a plus but not essential

Beyond the job

We are looking for individuals who want their work to have a direct impact on improving the reliability, safety and security of the software that modern society has grown increasingly dependent on in an international environment. Our sales and marketing team is staffed with multi-talented, tenacious and creative individuals; and our HR team is committed to ensuring your tenure with AdaCore is a positive one. Our cultural diversity is one of our strengths, enabling us to operate successfully on an international scale and we celebrate it during our social events (summer meetings, activity week-ends, holiday dinner etc). 

We encourage our employees to explore their curiosity by providing them ongoing and lifelong training from their first day in AdaCore with a strong onboarding plan. As we know that juggling work and life is challenging, we offer flexibility to accommodate personal needs and work commitments.  

AdaCore offers competitive compensation, benefits and thoughtful perks. We go beyond industry standards to help keep our employees comfortable and satisfied both on and off the job, no matter where they are based.

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