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Careers > Content Marketing Specialist (m/f/d)
Last modified 9/7/2021 12:23:59 PM

Content Marketing Specialist (m/f/d)

Permanent contract
Kayzen
Berlin / Remote
2-3 years experience

About Kayzen

Kayzen is the future of mobile marketing — building software that allows mobile app developers to connect with their users.

We are a B2B SaaS platform that allows companies to run mobile programmatic marketing in-house.

Programmatic marketing, put simply, is the process of automating the buying and selling of digital ads in real-time. Programmatic in-housing takes this one step further by allowing advertisers to fully own the technology stack and skills required in this process.

Programmatic in-housing is still in its early days of adoption in the mobile advertising market. This is where we have an impact!

 

The Team

You will work with a carefully selected, diverse and globally distributed team from customer success, engineering, data science, design, product and more. We are highly motivated and aligned in our quest to disrupt the multi-billion dollar ad-tech industry.

We would like you to be part of our journey, as our Content Marketing Specialist (m/f/d).

 

Responsibilities

  • Play a central role in the company’s content creation using data; this includes blog posts, data reports, white papers, infographics and webinars.

  • Develop outlines, briefs, and ideas into effective, well-researched content pieces that make an impact.

  • Develop content and strategy for social media channels, with a focus on thought leadership, industry, and company news.

  • Product narratives: Master the current and upcoming product’s technical capabilities and translate them into real-world, relatable product narratives that will be used in the website, newsletter and in blog posts. Own the why and the what of product communications.

  • Analyze various internal and external data sources to draw conclusions and create an actionable narrative for new content

  • Manage and improve our SEO strategy, in order to grow our presence and expand our organic reach. 

  • Work with cross-functional teams (sales, product managers, customer success team) to identify and produce relevant and compelling content that meets the needs of our audiences.

  • Ensure voice, style, and brand consistency across all messaging.

 

Key Qualifications

  • Native-level English speaker

  • 2-3 years of experience developing English content for websites, blogs, sales collateral, reports, and product releases

  • Superior writing and editing skills with an ability to simplify complex data into actionable insights

  • Knowledge and interest in the worlds of adtech and mobile

  • Previous work experience in an adtech/tech/B2B technology company is a must

  • Basic knowledge of Excel and a passion for analytical thinking

  • Experience with WordPress CMS (basic HTML skills a plus)

  • Comfortable working in a fast-paced, dynamic, and international environment

  • Clear record of successfully launching high-quality products and content

  • Flexibility to handle multiple projects and changing priorities

  • Positive attitude, desire to learn and grow

 

What do we offer?

  • Exceptional career growth and learning opportunity to become an expert in mobile programmatic in-app advertising

  • A unique opportunity to be part of an experienced team of industry experts and entrepreneurs who bring massive change to the Adtech market

  • Curated learning and development plan which includes working with cutting edge marketing tools

  • A high degree of responsibility and independence

  • Direct, day-to-day work experience with the management

  • A fun, driven, and a multinational team located across Germany, India, Israel, Argentina, UK, Ukraine and soon more countries

  • A flexible work-from-home arrangement

  • Fair compensation with an opportunity to earn equity conditional on an excellent performance

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